OnTrackAura

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Scripts

Review each script, then approve it or request changes right here. The status chip shows whose turn it is.

1. Unboxing the Aura One — the first 60 seconds

Launch

Live
  1. Script sentAug 24, 2026
  2. ApprovedAug 26, 2026

Script

Format: Talking head + macro b-roll
Duration: ~45s

[HOOK]
"I've unboxed a hundred headphones. This is the first pair that made me stop."

[1] Slow pull of the lid — magnetic click, foam reveal.
"Everything about the box says: slow down."

[2] Macro on the ear cushions, the hinge, the matte finish.
"Vegan leather. Aircraft aluminium. It feels like it costs more than it does."

[3] First fit, eyes close.
"And then you press play."

[OUTRO]
"The Aura One. Sound you can feel — the moment you open the box."
Reference 1Reference 2

Approving lets the OnTrack team move this script into production.

Approved

2. We dropped the Aura Buds in water. Here's what happened.

Product proof

Live
  1. Script sentAug 25, 2026
  2. ApprovedAug 27, 2026

Script

Format: Direct-to-cam + slow-mo b-roll
Duration: ~40s

[HOOK]
"Aura says these are waterproof. So we're going to find out — on camera, no cuts."

[1] Buds dropped into a glass of water, slow-mo.
[2] Pulled out, shaken, straight into ears.
[3] Music hits, genuine grin.
"Still perfect. IPX7, they weren't lying."

[OUTRO]
"Built for real life. Rain, sweat, dropped-in-the-sink life."

Approving lets the OnTrack team move this script into production.

Approved

3. POV: your commute just got a soundtrack

Lifestyle

Delivered
  1. Script sentSep 9, 2026
  2. ApprovedSep 11, 2026

Script

Format: POV b-roll + trending audio
Duration: ~30s

Caption: POV: you finally invested in good headphones

Visual:
— Step onto the train, slip on the Aura One.
— City blurs past the window, noise cancelling kicks in.
— Small smile. The world goes quiet, the music goes big.

Approving lets the OnTrack team move this script into production.

Approved

4. Sound test: Aura One vs the $500 headphones

Product proof

Delivered
  1. Script sentSep 11, 2026
  2. Your feedbackSep 13, 2026
  3. Revised scriptSep 15, 2026
  4. ApprovedSep 16, 2026

Revised script

Format: Split-screen comparison + waveform overlay
Duration: ~48s

[HOOK — punchier]
"Twice the price. Can you actually hear it? Headphones on."

[1] Same track, blind A/B toggle, labels hidden.
[2] Bass, vocals, soundstage — three fast rounds.
[3] REVEAL, held a beat longer: most people picked the Aura.

[OUTRO]
"Half the price. You couldn't tell. Neither could we."
View earlier version

Original script

Format: Split-screen comparison + waveform overlay
Duration: ~50s

[HOOK]
"We put the Aura One against a pair that costs twice as much. Headphones on — you decide."

[1] Same track, A/B toggle, on-screen labels hidden.
[2] Bass response, vocal clarity, soundstage.
[3] Reveal: the one most people picked was the Aura.

[OUTRO]
"Half the price. You couldn't tell. Neither could we."

Revision requests

  1. Round 1✓ addressedSep 13, 2026

    Can we make the reveal land harder at the end?

Approving lets the OnTrack team move this script into production.

Approved

5. The 3 settings every Aura owner should change first

Owners' club

In production
  1. Script sentSep 19, 2026
  2. ApprovedSep 21, 2026

Script

Format: Screen-record + talking head
Duration: ~45s

[HOOK]
"If you just got the Aura One, change these three things before you do anything else."

[1] Adaptive EQ on.
[2] Custom noise-cancelling slider.
[3] Double-tap shortcut to your voice assistant.

[OUTRO]
"Same headphones. Twice the experience. You're welcome."

Approving lets the OnTrack team move this script into production.

Approved

6. ASMR unboxing (headphones on 🎧)

Launch

Awaiting your approval
  1. Script sentSep 23, 2026
  2. Your feedbackSep 25, 2026
  3. Revised scriptSep 27, 2026
  4. Your feedback · round 2Sep 29, 2026
  5. Final scriptSep 30, 2026
  6. ApprovedAwaiting approval

Final script

Format: Pure ASMR, no voiceover
Duration: ~32s

Caption: turn your sound on

[OPEN on the box texture — fingernail drag, 3s max]
— The magnetic lid peel.
— Cushions pressed to the mic.
— End on the soft click of the case.
View earlier versions

Revised script

Format: Pure ASMR, no voiceover
Duration: ~35s

Caption: turn your sound on 🎧

[OPEN on the box texture — fingernail drag, close mic]
— The magnetic lid peel.
— Cushions pressed to the mic.
— Cable coil, the soft click of the case.

Original script

Format: Pure ASMR, no voiceover
Duration: ~35s

Caption: turn your sound on for this one

Visual + sound:
— Fingernail across the textured box.
— The magnetic lid peel.
— Cushions pressed to the mic.
— Cable coil, the soft click of the case.

Revision requests

  1. Round 1✓ addressedSep 25, 2026

    Can we open on the box texture instead of the lid?

  2. Round 2✓ addressedSep 29, 2026

    Love it — can we trim the open to 3 seconds and end on the case click?

Approving lets the OnTrack team move this script into production.

7. Why our founder spent 2 years tuning one speaker

Brand story

Feedback received
  1. Script sentSep 28, 2026
  2. Your feedbackSep 30, 2026
  3. ApprovedAwaiting approval

Script

Format: Interview + archival b-roll
Duration: ~60s

[HOOK]
"Most brands ship in six months. Ours spent two years on a single driver."

[1] Founder in the workshop, early prototypes on the bench.
[2] The failed versions. The tuning sessions at 2am.
[3] The moment it finally sounded right.

[OUTRO]
"You can hear the two years. That's the whole point."

Thanks — we're revising this based on your feedback. You'll be able to approve the new version here.

You can edit your request until we start the revision.

Changes requested

Sep 30, 2026

Love the direction — can we lead with the 2am tuning story?