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Brief

Your project brief — scope, deliverables, timeline, and how we work together.

Campaign KPIs

Judged on combined performance across Instagram, TikTok & YouTube Shorts over the campaign: • 6M+ total views • 4.0% average engagement rate • NT$1.2M earned media value Measured ~1 month after each video is posted.

Scope of work

Objective

Build awareness and social proof for the Aura One launch across Asia and English-speaking markets, with content engineered to convert to product-page visits.

6-month global social campaign for the Aura One launch — 4 short-form videos per month, full creative direction, production & post-production, plus monthly performance reporting.

Deliverables

4× short-form videos per month (up to 60s, 1080×1920 vertical)
1 shoot day per month
captions & on-screen text
platform-ready exports for IG / TikTok / YT Shorts

What's included

Creative strategy & scripting
on-set production & editing
up to 2 rounds of revisions per video
account management & copywriting
monthly performance reporting

Need something extra? Anything outside this scope is available as an add-on — ask your account manager for a quote.

Markets & usage

Markets: Taiwan, Singapore & global English-speaking audiences — organic social
Usage & license: 12-month organic + paid social usage across the client's owned channels. OnTrack retains the right to feature the work in its portfolio.
Platforms: Instagram Reels / TikTok / YouTube Shorts (1080×1920 vertical)

Timeline

Campaign period

Aug 22, 2026 – Feb 18, 2027

Concepts confirmed: By the 7th of each month
First drafts (A-copy): By the 25th of each month
Final copy & schedule: By the 30th of each month

Your team

Ame — Account Manager

Your single point of contact | hello@ontrackcreatives.com

Janik — Creative Lead

Creative direction, production, and content execution

All communication goes through your account manager.

How we work together

Revisions: Up to 2 rounds of revisions per video, consolidated into one message per round
Feedback: Consolidate feedback in one message per round via your Account Manager
Response time: Within 24h both ways
Channels: Day-to-day: LINE; formal feedback: email; urgent: call your AM