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Work with usReports
Monthly performance across all platforms, updated by your OnTrack team.
August 2026
Views
6,267,000
Likes
513,100
Shares
113,500
79,900 saves
Link clicks
15,400
11,820 comments
Highlights
A breakout month — the water-resistance proof video (#2) crossed 2.8M views on TikTok in its first week and drove a 3.1% click-through to the product page. All four videos landed on schedule and the launch series is outperforming benchmark by ~40% on saves.
Top performer: 2. We dropped the Aura Buds in water. Here's what happened.
What we learned
Product-proof and 'no-cuts' formats massively outperform polished ads for Aura — audiences reward authenticity. Saves (a strong purchase-intent signal) are highest on the owner-education content.
Next month
Lean into product-proof and owner-education. Ship the founder brand-story piece for depth, and line up the Taipei jazz-bar collab to open the next market.
| Video | Platform | Views | Likes | Comments | Shares | Saves | Clicks |
|---|---|---|---|---|---|---|---|
| 1. Unboxing the Aura One — the first 60 seconds | TikTok | 1,240,000 | 98,400 | 2,130 | 18,700 | 12,400 | 3,200 |
| 1. Unboxing the Aura One — the first 60 seconds | 486,000 | 41,200 | 980 | 7,600 | 9,800 | 2,100 | |
| 1. Unboxing the Aura One — the first 60 seconds | YT Shorts | 212,000 | 14,800 | 410 | 1,900 | 0 | 540 |
| 2. We dropped the Aura Buds in water. Here's what happened. | TikTok | 2,870,000 | 231,000 | 5,400 | 62,000 | 28,900 | 4,100 |
| 2. We dropped the Aura Buds in water. Here's what happened. | 744,000 | 66,300 | 1,520 | 14,300 | 17,400 | 2,600 | |
| 3. POV: your commute just got a soundtrack | TikTok | 398,000 | 34,800 | 760 | 5,200 | 6,300 | 1,400 |
| 3. POV: your commute just got a soundtrack | 221,000 | 19,700 | 440 | 3,100 | 5,100 | 1,150 | |
| 3. POV: your commute just got a soundtrack | YT Shorts | 96,000 | 6,900 | 180 | 700 | 0 | 310 |