OnTrackAura

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Reports

Monthly performance across all platforms, updated by your OnTrack team.

August 2026

Views

6,267,000

Likes

513,100

Shares

113,500

79,900 saves

Link clicks

15,400

11,820 comments

Highlights

A breakout month — the water-resistance proof video (#2) crossed 2.8M views on TikTok in its first week and drove a 3.1% click-through to the product page. All four videos landed on schedule and the launch series is outperforming benchmark by ~40% on saves.

Top performer: 2. We dropped the Aura Buds in water. Here's what happened.

What we learned

Product-proof and 'no-cuts' formats massively outperform polished ads for Aura — audiences reward authenticity. Saves (a strong purchase-intent signal) are highest on the owner-education content.

Next month

Lean into product-proof and owner-education. Ship the founder brand-story piece for depth, and line up the Taipei jazz-bar collab to open the next market.

VideoPlatformViewsLikesCommentsSharesSavesClicks
1. Unboxing the Aura One — the first 60 secondsTikTok1,240,00098,4002,13018,70012,4003,200
1. Unboxing the Aura One — the first 60 secondsInstagram486,00041,2009807,6009,8002,100
1. Unboxing the Aura One — the first 60 secondsYT Shorts212,00014,8004101,9000540
2. We dropped the Aura Buds in water. Here's what happened.TikTok2,870,000231,0005,40062,00028,9004,100
2. We dropped the Aura Buds in water. Here's what happened.Instagram744,00066,3001,52014,30017,4002,600
3. POV: your commute just got a soundtrackTikTok398,00034,8007605,2006,3001,400
3. POV: your commute just got a soundtrackInstagram221,00019,7004403,1005,1001,150
3. POV: your commute just got a soundtrackYT Shorts96,0006,9001807000310